About Us

SA Florist is a trusted and custom-built marketplace for customers and corporate clients to order South Africa’s most beautiful fresh & silk flower bouquets, arrangements, as well as premium gift boxes and artisanal gifts. All our products are 100% handcrafted by our neighbourhood Partner Florists & Crafters around our beautiful country and delivered right to your door.

Our business was borne out of a passionate commitment to support the local florist who have all been jeopardized by a few large companies offering mass-produced creations with very little love for flowers or the final product. Everything we do is with care, attention to detail and we work very closely with each of our Partners to ensure an overall WOW experience for all concerned.

Wherever possible we strive to honour our three unique commitments to you:

Our Guarantee

Committed to Service Excellence

Best Price Promise

Prices Are The Same Or Lower Than Our Suppliers

Zoom BloomTM

Your Flowers Delivered In 2 Hours! ...Or Less

We’ve been called the “Uber for Florists”
and we pride ourselves in making sure our service and customer care is authentic and absolutely BRILLIANT!

A few more things you should know about us;

  1. We are a marketplace, not a retail site. We are the SA Florist industry online.
  2. We have over 250 local florists and more than 800 products and counting.
  3. We help small independent florists compete online.
  4. Every one of of our florists is vetted by our customer ratings and review system.
  5. We deploy technology to make our customers lives easier and to speed up the delivery process.
  6. Our in-house solution for Corporates is taking flower buying to a very unique level.
  7. We are backed by 4 Dragons.

Whilst we are focusing on community-driven operations and empowering our industry, we are very much focused on you, our customer. At every moment you are our Number One priority and our goal is to make you feel looked after and served in the way you should be, with kindness, respect and care. We know that you want quality and we know that you want to feel that your money was well spent with us. Be assured that the majority of your Rand goes directly to our Partners and, every step of the way our Customer Care Team is engaged to deliver efficient and excellent results for you and your loved ones.

Meet Our Blooming Team

Nobukhosi Dlamini
General Manager

Nicholas James
Operations Manager

Tami Scholtz
Design & Business Administration

Heather Miller Hermann
Accounts & Customer Care

Meet Our Founders

Fraser Black & Nick Wallander

Meet Our Founders

Nick Wallander

A born and bred Capetonian, Nick Wallander spent 16 years in technical sales and account management at technology and telecoms companies such as Ericsson, Nokia, Cell C and Visa. He has travelled extensively across Africa and the Middle East.

Nick boot-strapped SA Florist with Co-Founders Fraser Black and Dave Moller for 3 years while holding down a day-job, until receiving Series Seed Funding in late 2014 from a Silicon Valley-led consortium of venture capitalist who saw the potential in the technology that SA Florist has been building.

Fraser Black

Fraser heads the marketing function at SA Florist and is a digitally-powered Marketer and Internet Entrepreneur with 18 years' experience supporting blue-chip brands across multiple disciplines and  sectors. When not analyzing e-commerce conversion rates or preaching about customer experience, he can be found adventure biking in the mountains of the Western Cape.

Our platform and technology has been featured on various media.

Features include:

ENCA News, The Money Show Talk Radio 702, Cape Talk Small Business Awards (Finalist), Tech4Africa (KeyNote Speakers),
ENCA Tech Report, Financial Mail,, BizCommunity, VentureBurn, GQ, Popular Mechanics, Disrupt Africa, CNBC Africa.

Netwerk24 Small Business Awards Ventureburn Tech4Africa ENCA Dragons' Den CNBC Africa 702 Talk Radio Cape Talk TechSmart ITWeb Popular Mechanics Disrupt Africa GQ BizCommunity Financial Mail