Gemma Bloom fine flowers was established in 2008.
Bronwyn Watson is the owner of Gemma Bloom. She wanted to create a shop that could “feed her customers’ souls”, a place of creativity and beauty where customers could really enjoy browsing through and breathing in the floral fragrances.
“I want my customers to enjoy the experience, I want them to feel what I feel when I am with flowers and beautiful decor, and I want my shop to be a place of refuge, a place where customers can always pop in and see what’s new and just relax.”
The Gemma Bloom team are up early every morning ensuring they get to the flower auction to buy the best quality flowers available in South Africa.
“Buying the flowers ourselves on auction is very important, it allows us to control the quality we bring to our customers, we monitor the farmers daily and follow their quality very carefully. The flower auction is controlled by supply and demand, keeping our fingers on the pulse of our business is very important. For us this is critical.”
Who knows what the perfect gift is! The Gemma Bloom team love finding interesting and new gifts, they spend time and effort sourcing new gift and décor ideas. Keeping their eyes on the local trends that are influenced by the international market helps them keep ahead of their competition. Gemma Bloom is good at finding the ‘different’. It’s their business to find the different, to look for exciting new ideas and develop them into a sellable product. Seeing their customers delight is where they claim their reward. The value behind what they offer is quality, variety and service, and personal flower arrangements are certainly not the end to what they do.
“We get really well supported by our local corporate customers too. We understand that every business works very hard at creating a brand that they can be proud of, and this needs to be reflected in any gift or arrangement that our corporates ask us to deliver on their behalf, it’s very important that the person receiving the gift feels important to our client.“
The Gemma Bloom team love what they do, and seeing a customer’s smile from what they have created makes their day.